The visual and written codes that are being used are all strange, scary and usual images luring the viewer into watching the film.
Information provided about the films is a tag line which is most of the time resembles the image on the poster e.g. Saw; "Opening wide this summer" which could represent the loss of teeth
Other information I'd expect to see is if there is a well-known actor/actress in the film which is sometimes common.
The film producers are trying to create a sense of danger and equilibrium (a state or feeling of mental balance) by containing a good use of graphics and special effects to make the audience wonder the question; 'How did they do that?' and by using catchy tag lines which creates a sense of enigma . The posters don't show the full face of the character on the person leading us to wonder who the person is. The dracula poster isn't what Dracula looks like at all which would make us wonder about the actual appearance of Dracula.
These films belong to a HORROR movie genre - it is very obvious just by looking at the images. The colours are quite dark and the movie names are very well known for horrors as there are different versions for 'Dracula', and different parts of 'Saw'.
Within films there are subgenres. In Saw there is crime and thriller and in Dracula there is thriller and romance.
They portray 'the other' or 'the monster' as a very fearful creature and something to be very frightful of. The image is the main focus and also can be seen as a kind of 'warning' sign.
I would expect for both Dracula posters to contain the age certificate but these are more modern movies that didn't really publicise age certificates
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