Target audience

The age suitability for the many horror movies15+ who are most probably in college or university at this time. We were going to make it an 18+ as we noticed that since the film was set in a sophisticated place like a hospital with many adults then maybe it should appeal to an older audience which doesn't necessarily need to happen unless there were really ghorry images such as in Saw, all Saw movies appeal to an 18+ audience

The image above is of teenagers aged 17/18 who all enjoy the thrill of horror movies especially in a movie theatre to have the full experience. I took out research and interviewed the TARGET audience and focused around the key question;

WHAT MAKES A SUCCCESSFUL HORROR MOVIE TRAILER?

I also asked 4 girls and 4 boys (target audience) in the form of a questionnaire about horror movies..

(TO SEE QUESTIONNAIRE CLEARER CLICK ON FOLLOWING LINK); http://i51.tinypic.com/b8jx1f.jpg )